Dig for sustainability!

Primary History article

By Paul Spear, published 29th February 2024

Paul Spear uses World War II government advertising strategies such as ‘Make do and Mend’ to consider how to promote modern campaigns related to sustainability. He investigates what the wartime government did to engage with the population as a whole and generate national action. By analysing how images were used in the past, he suggests how children might apply these strategies to current day messages.

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